How Dale Marshall Runs A Second-Hand Book Store In A Digital Era | Building Outstanding Brands

{BUILDING OUTSTANDING BRANDS}
Episode: Lawnton Books

Avid book lover, ex-pathologist to second-hand bookstore owner, Dale Marshall shares the trials and tribulations of running a bookstore in a digital-focused era. This is her journey to building an outstanding brand.

This episode breaks down the following:
- The ups of running a book store
- The downs of running a book store
- The biggest challenges to date of being a book store owner
- The types of customers a second hand book store gets
- Book store marketing and digital marketing discussions
- Advice for entrepreneurs who are looking to build their own business
- Business Inspiration
- Business Quotes & Mantras
- Actionable items for the viewer to take away and implement

FULL EPISODE TRANSCRIPT & TIME STAMPS available at:


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