Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. There are several ways to increase ways to increase the value of email
1:Give customers reason to respond
2:Personalise the content of your email
3:Offer something that customer can not get via a direct mail
4:Make it easy for customers to opt as well as unsubscribe
5:Connect mail with social media
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